Top 6 White Hat SEO Techniques To Drive More Traffic In 2022

Whether you’re making a website for fun or you’re doing it for your company, finding out that search engines don’t recognize your website can be frustrating. If a search engine won’t display your website on their results pages, there’s a huge chance that you won’t have any visitors to your site. This is especially true today, since the days when people simply type the website’s URL in the address bar have already gone.

When people look for a particular service or product, they’ll start their search at search engines like Google. In order for your website to have any traffic, it must do well in the search engine results pages (SERPs). Fortunately, you or your business can achieve this feat through various search engine optimization (SEO) practices.

White Hat vs. Black Hat SEO

Before implementing any SEO strategy, it’s important to keep in mind that not all SEO techniques are permissible and ethical. Google has a habit of constantly updating its guidelines. That way, webmasters will refrain from practicing any unethical SEO strategies, referred to many in the industry as black hat SEO. From spamming a website’s comment section to spinning and stuffing keywords all over your content, there are plenty of black hat SEO tactics—all of which have the goal of boosting a website’s ranking. But this ranking doesn’t last long in the business. It can often ruin your business’s reputation.

On the other hand, you have SEO practices that don’t apply any unmerited or unfair advantage to one website over the other. Many experts refer to these practices as white hat SEO. Instead, it ensures that the playing field is equal, making the competition to be on the first pages of a SERP fair for everyone.

Essentially, white hat SEO aims to focus on improving one’s website for the sake of a human audience instead of tricking the algorithms used by a search engine. Thus, you can say that white hat SEO best practices always keep the users in mind. On the other hand, black hat SEO focuses on tricking Google’s algorithm.