- Mr. Martin
The Ultimate WooCommerce SEO Checklist 2021
WooCommerce has powered the WordPress CMS to convert your website into an eCommerce site.
From the WordPress website, you can directly sell your products through your own personal online store. However, to sell your products, you need traffic to your site. Otherwise, it would seem like “Store at home”, nobody will know about your product. That is where WooCommerce Search engine optimization (SEO) comes into play.
Without SEO, people are unable to find your website and your product will not get the exposure it deserves. Thus, you will not be able to sell your products. Our website has a high scope to grow your products sale.
But how do you get to your potential customers? How do you improve SEO on WooCommerce website? What if your website does not get traffic at all?
If you do not have answers to these questions, your online store and your efforts would be in vain. To solve these problems and grow your product sales, you need to perform WooCommerce SEO on the website. Here is the complete guide to performing SEO on WooCommerce website.
Is WooCommerce SEO Friendly?
Before moving to SEO parts, let us have some overview of WooCommerce. WooCommerce is an open-source plugin (by Automattic) for WordPress that enables you to run an online store. You have full authority to customize it to your needs. Here are some notable abilities of WooCommerce Plugin:
Create product, cart and checkout pages
Add extensions for enhancing specific features of your site
Sell both physical as well as digital goods
Configurable for shipping options
Online store for both local and global markets
Variety of themes available
The SEO benefits of WooCommerce plugin are:
Product contents, URL, meta description optimization
Categories, tag, a brand name, review declaration
Product image with “alt” tag
SEO friendly WooCommerce themes
WooCommerce has its schema markup for product
On-Page SEO for WooCommerce Products
On-page SEO is directly done on the product contents and is one of the major factors for ranking. This depends on you how you handle SEO.
On-site SEO is the trick to play with keywords. The keyword may be the product name. These keywords should be placed appropriately so that your website will be visible on the search engine results page (SERP) if the visitors type the same key phrase in the search box.
WooCommerce is installed at the top of the website. To begin with, the website should be SEO friendly. Before selling any product, you must have blog contents about it. These blog contents should also be made SEO friendly. Blog content is a content marketing technique which grabs organic traffic to the website. The blog content can be about product review, guidelines, buyer’s guide, etc.
We recommend using Yoast SEO plugin to optimize the website. After optimizing the website with Yoast plugin, you can move on to the Yoast WooCommerce SEO plugin. After installing both plugins, follow the below procedure to make the product SEO friendly.
Just like the title of blog posts, you must optimize the title of every product. The title must contain the keyword. Make sure the title of your product is specific and provides relevant information about the product. Use 50-60 characters on your product title; otherwise, the search engine will truncate parts of the title, as shown below. It would be better to show your website name after the product title.
Optimize Product Permalinks
Permalinks are the web address to reach your product page. On WordPress, you have authority to optimize the permalink to fit your requirements. It is beneficial to use keyword in permalink as well. But make sure the permalink doesn’t contain stop words and is not more than 3-4 words.
Product Meta Description
Meta Description reflects information about your product. It inspires the visitor to click on your page’s link displayed by the search engine result page (SERP). The meta description should not contain more than 160 characters. Never optimize your meta description with keywords recurring more than two times. Keep the meta description clear and to the point.
Appropriate “Alt” Text for Product Images
“Alt” tags help your website to get visitors through images. As people prefer window shopping, most people search for images before purchasing any items. Make sure to use the clear alt tag. For example, If I want to buy a green bag, then, your image alt tag must contain the keyword “green bag” which is more specific than simply writing “bag”.
Product Categories and Tags
Categories and tags provide a clear view of the product. For example: “Bag” can be a category and “women bag”, “Men bag”, “Schoolbag”, can be taken as tags. This helps visitors to properly navigate the website.
If you have separate page and content about the category and tags; then, optimize it for SEO. You can submit your categories page and tags page to the search console. However, if categories and tags pages are empty and do not have the title, meta description or contents, mark them as a “no index” page.
Breadcrumbs provide proper internal linking between webpages and provide a clear path. It also helps with navigation when browsing other pages.
Technical SEO for WooCommerce Website
Just ranking your website on search engine will not be enough. The search engine takes the website, in addition to the users’ behavior on the site, as a significant SEO factor. Therefore, the search engine continuously updates the results accordingly.
If you want to keep your website at a higher rank for a long time, then you should not neglect technical SEO. Moreover, Technical SEO refers to optimization that helps search engine to crawl (fetch) the website more efficiently.
Optimize Website Speed and Performance
People detest slow websites. They do not enjoy waiting for long periods of time. Instead, they would rather leave the website and go to another. This results in a higher bounce rate and lowers the time on site. This degrades the ranking of the website.
It has become mandatory to optimize the website for faster browsing. People would love to visit more pages on the site, which improves the ranking as well as increases the sale on the page. The web hosting company plays a vital role in optimizing the website speed.
Analyze Google Analytics Data
Without understanding the user behavior on the webpage, your website cannot maintain a high ranking on the search engine result page. Google Analytics data helps you to understand the behavior of your visitors. It gives data about bounce rate, page session, time on page, etc.
Furthermore, it also provides data about robot visitors. Google comprehends bot visitors as paid traffic. And hence, it degrades the ranking of the website. For this reason, you must block those visitors to keep your website safe.
Make Your WooCommerce Site Device Responsive
Without any doubt, the number of internet users on mobile devices is higher than that of desktop or laptop devices. There is no clear method to determine which device your WooCommerce website is browsed on and if the site does not appear correctly on the device, then, the user will leave the website.
To solve the problem, you should either have a separate website for mobile browsing or responsive theme. The responsive theme provides a proper layout to the website according to the size of the device’s screen.
Summing It Up
WooCommerce SEO does not happen in a day. Updating contents helps to increase the ranking of the website. When adding the product, make sure you perform on-page SEO. On-site SEO on the product page is a one-time task. The product pages are not designed to be updated daily. The website owner must emphasize technical SEO and blog contents.
Blog contents are frequently updating pages on the website. So, the website must have a blog about their product. Optimizing the blog will improve the rank of the website as well as product page.
To maintain the same higher position on the search engine, the website owner must understand the user’s behaviors. Moreover, to increase sales on the page, you must perform actions such as copywriting, put call-to-action-buttons and attention-grabbing images on the product page.