How Google Analytics Ruined Marketing.
Updated: Jan 21, 2022
Why They Love It:
“In our field, we tend to uphold data above emotional appeal, relatability, and empathy (well, maybe those are all the same thing). As a result, marketing has become less and less human. This article is one of our favorites because it takes us back to the roots of marketing and tells us why it’s critical to take a holistic look at a brand’s performance across different channels. Most important, creativity reigns over numbers and hard data. People will remember a creative, targeted campaign that appeared once more than they’ll remember — and like — a spam-like campaign that appears everywhere.”