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  • Ms. Juliya

Best Digital Marketing Agency Ad Campaigns For Your Inspiration

Gone are the days of advertising in newspapers and magazines. Businesses have now moved their campaigns to the online world, and why wouldn’t they? Digital marketing agency ad campaigns increase brand awareness, build sales, and create customer loyalty in a way that print advertising can’t match.

While digital marketing can provide your company with several benefits, figuring out the best way to execute a campaign isn’t easy. At this point, the need for campaign management software emerges. Advertising management software helps improve campaigns’ overall performance and also consolidates media planning. Mediaoceanwould be the perfect fit for its unique Media Intelligence, Media Management, and Media Finance solutions.

Best Digital Marketing Agency Ad Campaigns For Your Inspiration

Let’s look at some examples of great digital marketing ad campaigns, which digital agencies worked on them, and discuss what makes them work.

Tide’s Every Ad Is A Tide Ad Campaign – Saatchi & Saatchi New York

Everyone wants ad space at the Superbowl, but at $5,000,000 for thirty seconds, only a few companies can afford it.

What’s better than one ad at the Superbowl? Claiming every ad as your own. This ad spot, starring Stranger Thing’s David Harbour, uses the cleanliness of other ads as it’s selling point. The video features Harbour in various situations you see in other stereotypical television ads. Throughout the spot, he points out a trend: everyone’s clothes are spotless because the people in the ads use Tide.

If everyone in other ads uses Tide, every ad you see during the Superbowl is a Tide commercial. The genius of this ad is that from then on, anyone watching the game on television focused on the clothing of people in other ads and realized that Tide was right. In essence, by buying a one-minute spot, Tide turned the tables on every other company by turning their commercials into Tide ads.

The social media reaction was overwhelmingly positive. Everyone began pointing out the truth of the ad and poking fun at the clean clothes of mechanics and other people. EveryAdIsATideAd started trending and for the next week, Tide owned social media and dominated the most important marketing event of the year.

Lessons For Your Business

Tide spent a lot of money on this campaign, but it paid off for them in a big way.

This campaign showed businesses that you don’t have to match your competitors dollar for dollar. Instead, you can add value to your campaign by thinking outside of the box. Tide didn’t settle for thinking of a funny or provocative ad like every other Superbowl commercial. Instead, they decided to hijack every other ad by highlighting what their company does best. They created an ad based on making fun of the advertising industry and then used social media to spread their message to their target audience.

The power of social media lies in its global outreach. Most Superbowl ads focus on the male 18-49 demographic, which this ad did as well. By creating an ad that they knew would go viral, however, Tide reached millions of households and organically made their way to their target customer.

In this campaign, social media embraced Tide because the company didn’t take itself to seriously. It was fun, engaging, and absurd in all the right ways. It gave the viewer a glimpse into the staged world of advertising and then positioned Tide as the company that makes other ads possible.

DareToCreate Campaign From Crowd: A Regional Online Football Competition by Adidas

As part of their global Exhibit Pack campaign, adidas worked with Crowd to create a competition centered around user-generated content.

To boost their product Exhibit Pack, which focuses on four football boots named X, PREDATOR, COPA, and NEMEZIZ, Adidas developed a global campaign No Fakers, Creators Only, which featured major football stars such as Paulo Dybala, Lionel Messi, and Mo Salah. To support the major campaign, the brand worked with Crowd to develop an online competition to motivate fans to share user-generated content.

Crowd worked with Adidas to develop the competition rules, look and feel as well as the competition prize. This included creating a microsite, using the micro experience platform Wyng, where fans would upload a video of themselves showing their best football skills for a chance to receive a pair of Exhibit Pack boots of their choice and a signed Real Madrid jersey.

State Street Global Advisors’ Fearless Girl Campaign – McCann New York

Few advertising campaigns make global headlines and become a rallying cry for a generation, but State Street Global Advisors’ Fearless Girl campaign did both. On International Woman’s Day, a bronze statue mysteriously appeared on Wall Street in New York City. The statue depicts a young girl staring fear down the Wall Street bull.

Due to the discussion of a lack of female representation in the corporate world, along with studies that show that women make 3/4ths of what men make, the campaign aimed to showcase the need for diversity on corporate boards. After the statue appeared, State Street sent a letter to thousands of companies to request that they increase boardroom diversity.

Using SheMakesADifference, the campaign reached 745 million Instagram impressions 12 hours after the statue appeared. In only 12 weeks, the campaign reached 4.6 billion Twitter impressions.

Their campaign brought together social issues, social media, and the needs of their core customers into one marketing strategy. They delivered their message in a heartfelt and genuine way.

Lessons For Your Business

Never underestimate the power of social media. A majority of Americans now use social media, with the bulk of the traffic going to Facebook, YouTube, and Twitter. Social media also drives buying decisions, especially among Millenials, who are now the dominant group in the workforce. Creating digital marketing agency ad campaigns that become viral on these websites and that are share-worthy does more than giving your website traffic and your company shares. You’ll humanize your business.

State Street humanized its business by picking the right spot at the right time. They created a powerful visual and let social media work its magic without grandstanding. Part of what made this campaign so successful was the fact that the company stayed out of the way. They let the message speak for itself.

When delving into social issues, you need to do two things: be careful and genuine. Here, State Street chose an issue that they were passionate about and that transcends politics. Their message is one of hope, courage, and inclusiveness.

Major Tom’s Major Tips And Tricks For Preparing Amazon Prime Day 2019

Amazon Prime Day 2019, was one of the biggest opportunities for brands to increase sales.

Since initiated, Amazon Prime Day has been held in early July. In 2018, Prime Day ran from 3PM ET on Monday, July 16 through Tuesday, July 17. The official date hasn’t been released last year, but it’s rumored to take place on July 8 and last about a day – and a half.

If you’re a vendor or seller, you need to set up Prime Day deals now. Senior Paid Search Strategist at Major Tom, Calvin Chan shares some tips for the major event, as below. Don’t miss your potential opportunities!

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