7 Ancient Archetypes Your Brand Storytelling Should Use.

“Writing a blog post is like writing a short story. The introduction is the exposition, the bulk of the post is the rising action, and the conclusion is the denouement. Seems pretty straightforward, right? But without establishing emotional stakes and placing your reader as the hero, you risk your messaging falling flat. We love this post because it’s like a condensed version of Donald Miller’s Building a Story

Brand. Easy to refer to as we write posts.”